Film at Mason Alum Creates Web Design for Award-winning Scripted Series

Film at Mason alum Micah McFarland (’13) designed the visually striking website for Emmy award-winning scripted series Artificial. Starring Dante Basco (yes, Prince Zuko from Avatar The Last Airbender), Artificial follows an artificial intelligence being as she discovers what it means to be human.

“I was tasked with creating a new website for the Twitch series Artificial to go along with the launch of Season 2 of the show," says Micah. "We wanted the site to be an extension of the show’s universe, but also to function as a sort of wiki for fans to learn more and stay immersed. This meant building out a compelling homepage, character and episode pages, and things like Press and Team pages.”

Here, he explains how he approaches Graphic Design: "Design is storytelling. As a storyteller, the only way I can engage my audience is through connection and empathy — and that starts with the concept. I create beautiful, concept-driven designs that put user experience above all else. That means listening to users and learning what they need through research, data, and empathy." (emphasis added)

Interact with the Artificial storyline then tune in every Thursday at 8pm EST. Watch episodes here: https://www.twitch.tv/ArtificialNext

Follow Micah on Twitter @Micah_McFarland